PROJECT｜Clifford Wonderview©️
CATEGORY｜Logo Design + Visual Identity
AGENCY｜Simoonlab®
DESIGN｜Simon Hao
COUNTRY｜China, Guangzhou
VISUAL SOLUTION 视觉方案
EN
The VI design provided for Clifford Wonderview includes the basic part of brand logo and application system.
The identity system is extended based on dynamic and colorful logo design. To illustrate this, I created gradiant color and dark background for contrast. In the process of brand design, we hope to find a visual symbol can represent the influence of the project and industry attributes, so we choose diamond symbol for basic graphic extension design. Taking inspiration from those geometric building skylines we use simple and modern layout design to highlight the visual effect and recognition of the brand.
CH
祈福缤纷汇提供的VI设计包括最基础的品牌标志及VI应用系统。整体形象以缤纷多彩的Logo为设计基础，并通过颜色的渐变和深灰色背景产生对比。在品牌设计过程中，我们希望找到一个视觉符号，简单又能凸显项目的影响力和行业属性，因此选用钻石符号进行基础图形延展设计，并结合该大楼建筑几何轮廓形成的天际线为设计灵感，运用简洁现代的版式设计来突出视觉效果和该品牌的辨识度。
